My two-step practical solution to the D&AD 2017 brief for John Lewis.
Step one: Utilise their greatest asset – their knowledgeable staff – and their existing appointment booking system.
Step one: Utilise their greatest asset – their knowledgeable staff – and their existing appointment booking system.
Step two: An advertising campaign reinforcing visiting the stores by highlighting the most common problem with shopping online – products when received are nothing like what you ordered and the time-wasting returns process